Client Summary
Briefcase Coach is a boutique executive career coaching and personal branding firm working primarily with senior-level and C-suite professionals. Their services—executive resumes, LinkedIn optimization, interview coaching, and career branding—are highly personal and credibility-driven. For a business like this, the website isn’t just marketing collateral; it’s a trust signal.
Privatenode was brought in to redesign, stabilize, and manage the website so it could confidently support lead generation, payments, and ongoing growth without becoming a technical liability.
Services Provided
As part of an ongoing WordPress website partnership, Privatenode provides:
- Web Design
- WordPress Hosting
- Website Care & Updating
Engagement Model
Privatenode has worked with Briefcase Coach since late 2023, starting with a full website redesign and migration. Our role quickly evolved into an ongoing technical and strategic partnership. We manage hosting, performance, security, updates, and ongoing improvements so the website continues to reflect the professionalism of the brand as the business grows.
Rather than a one-off build, this engagement is designed around long-term website reliability, flexibility, and support.
The Challenge
When Briefcase Coach first engaged Privatenode, their website no longer matched the level of clients they serve. The design felt dated, and the hosting environment was unreliable—creating concerns around site speed, security, and uptime.
More importantly, the website was limiting the business operationally. Lead capture, payments, and content updates were difficult to manage, and there was hesitation around sending prospects to the site with confidence. For an executive coaching firm built on trust and credibility, this was a real problem.
They needed a WordPress website that looked professional, performed reliably, and could scale without constant technical friction.
The Solution
Privatenode began by addressing the foundation: stabilizing hosting, cleaning up domain and DNS configuration, improving performance, and tightening security. Once the technical risks were resolved, we refined the existing brand and design—improving layout, clarity, and conversion flow while maintaining the established visual identity.
From there, the website became an actively supported platform. We implemented better lead capture, integrated secure payments, and ensured content updates could be handled quickly and safely. Today, the site is continuously maintained through ongoing WordPress care, performance monitoring, and advisory support.
This allows Briefcase Coach to focus on their clients, knowing their website is fast, secure, and professionally managed.
Deliverables
Initial Deliverables
- Website redesign and visual refinement using existing branding
- WordPress setup and configuration
- Migration to a more stable managed WordPress hosting environment
- Domain and DNS migration and cleanup
- Performance optimization for speed and reliability
- Security hardening to reduce risk
- Lead capture setup using Gravity Forms
- Secure payment integration with Stripe
Ongoing Deliverables
- WordPress core, theme, and plugin updates
- Ongoing security monitoring and issue resolution
- Performance and uptime oversight
- Content edits and page updates as services evolve
- Conversion and lead flow improvements
- Form and payment adjustments
- Proactive technical guidance and recommendations
Technologies Used
- WordPress – Flexible, scalable content management system
- Managed WordPress Hosting (Privatenode-managed) – High-performance hosting with proactive monitoring
- Gravity Forms – Lead capture and intake workflows
- Stripe – Secure payment processing
- Advanced Form Integrations – Custom connections to Asana CRM for streamlined client intake
- Custom & Customized Theme Components – Balanced approach to flexibility and maintainability
- DNS & Domain Management – Ongoing configuration and stability management
The Results
The Briefcase Coach website is now a stable, reliable part of the business. Performance, hosting, and security issues have been eliminated, allowing the site to function as a dependable client acquisition and service platform.
From an operational standpoint, the website is easier to update, easier to trust, and easier to adapt as services change. Leads and payments flow smoothly into existing workflows, and the ongoing WordPress care partnership removes the day-to-day worry that often comes with managing a business-critical website.
Most importantly, the site now reflects the level of professionalism expected by senior-level and executive clients.
