Case Study

Encoris

Encoris, led by Tricia Hammett and Jim TenBrink, sought a complete website overhaul to better represent their high-quality medical models and surgical trainers.

Client Name

Jim TenBrink



Launch Date


Industry


Client Location


Screenshot

Encoris WordPress Design Screenshot

Client Summary

Encoris designs and manufactures anatomical models and surgical training systems used by medical device companies, surgeons, and educators. Their products support clinical training, product demonstrations, and medical education by providing realistic platforms for hands-on learning.

As a company serving the medical device industry, the website plays an important role in how Encoris communicates its capabilities, showcases products, and introduces potential partners to its training solutions.

Prior to working with Privatenode, the Encoris website had become difficult to manage internally and no longer performed as efficiently as the organization needed. The site required updates and refinement, but the underlying structure made changes cumbersome and slowed down routine maintenance.

Privatenode was brought in through our Rapid Website Design service to modernize the website while preserving useful elements of the existing design. The goal was a faster, easier-to-manage WordPress website supported by reliable hosting and a simplified infrastructure.

Services Provided

As part of the Encoris website rebuild, Privatenode delivered improvements focused on performance, usability, and long-term maintainability.

Services included:

  • WordPress website redesign and structural refinement
  • Conversion from Elementor to a block-based WordPress theme
  • Managed WordPress hosting infrastructure
  • Foundational SEO configuration
  • Performance optimization and speed improvements
  • Security enhancements and system hardening
  • DNS consolidation and management through Cloudflare

Engagement Model

Encoris engaged Privatenode through our Rapid Website Design service, which focuses on efficiently modernizing existing websites while improving performance and long-term maintainability.

The project incorporated visual refinements based on the previous site while transitioning the website to a cleaner WordPress architecture built for easier updates.

Privatenode now provides ongoing managed hosting, along with management of the company’s domain and DNS infrastructure. This allows the Encoris team to focus on their core work while relying on Privatenode to maintain the stability and performance of the website.

The Challenge

Before the redesign, the Encoris website had been built using Elementor, which made ongoing updates more complicated than necessary. Routine changes required additional effort, and the structure made the site more difficult to maintain over time.

Performance was also a concern. The website had become slower than desired, and the overall system was not optimized for speed or efficiency.

In addition to technical limitations, the site needed visual polish and updates to better reflect the company’s evolving brand and offerings. The project also required coordination with a third-party development team working on a related but separate initiative, adding additional complexity to the transition.

Encoris needed a solution that improved performance, simplified content updates, and provided a more reliable technical foundation moving forward.

The Solution

Privatenode rebuilt the website using WordPress with a modern block-based theme, replacing the previous Elementor implementation with a simpler and more maintainable structure.

The new system allows the Encoris team to update content more easily while maintaining consistent design and layout across the site. Key pages were refined and reorganized to improve clarity and presentation.

Infrastructure improvements were also implemented as part of the rebuild. DNS management was consolidated into Cloudflare, simplifying the organization’s domain infrastructure while improving performance and security.

The result is a streamlined website that is easier to manage internally while delivering a faster experience for visitors.

Deliverables

Initial Deliverables

  • Full website redesign and rebuild
  • Responsive layout for desktop and mobile devices
  • WordPress block theme implementation
  • Performance optimization and speed improvements
  • Security enhancements
  • DNS consolidation and configuration through Cloudflare

Ongoing Deliverables

  • Managed WordPress hosting
  • Domain and DNS management
  • Performance monitoring and optimization
  • Security oversight and maintenance
  • Occasional website updates and refinements

Technologies Used

  • WordPress
  • PHP
  • MySQL
  • Cloudflare
  • Managed hosting infrastructure

The Results

The new Encoris website provides a faster and more maintainable platform that better supports the company’s marketing and communication needs.

By replacing the previous Elementor-based implementation with a streamlined block-based WordPress structure, the site is now significantly easier for the Encoris team to update and manage internally.

Infrastructure improvements, including Cloudflare DNS management and performance optimizations, have also improved reliability and site speed. The result is a more stable, professional online presence that supports Encoris as it continues to serve the medical device industry.

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