Client Summary
Hensen Grandscapes is a full-service landscaping and lawn care company serving homeowners, HOAs, and commercial properties throughout Apex and the broader Triangle area. Their work spans routine lawn care, landscape improvements, and outdoor enhancements, with a strong focus on quality craftsmanship and reliable service.
Before working with Privatenode, Hensen Grandscapes already had a website—but it wasn’t helping the business grow. The site felt outdated, performed poorly on mobile devices, and didn’t reflect the professionalism of the work being delivered in the field. It also lacked clear calls to action and wasn’t structured to support local search visibility as a landscaping company in Apex.
Privatenode was brought in to deliver a full website redesign using our Rapid Website Design Service, along with hosting, SEO foundations, and ongoing support. The goal was to replace the existing site with a modern WordPress website that generates better leads, presents services clearly, and positions Hensen Grandscapes more competitively in the local market.
Services Provided
Hensen Grandscapes worked with Privatenode through our Rapid Website Design Service, a streamlined approach designed to deliver a professional, high-performing WordPress website without a long or complex build process.
This service provided everything needed to move from an underperforming website to a modern, conversion-focused platform built for local visibility and long-term reliability.
Services included:
- Full WordPress website redesign
- Custom theme styling and layout tailored to the Hensen Grandscapes brand
- Managed WordPress hosting through Privatenode
- Lead capture and quote request forms
- Local SEO foundations to support visibility as a landscaping company in Apex
- Project galleries and image optimization to showcase completed work
- Google Analytics and tracking setup
- Ongoing WordPress care, updates, and support
Engagement Model
Hensen Grandscapes engaged Privatenode through the Rapid Website Design Service, which is designed to deliver a complete, professional website in a short timeframe. From kickoff to initial launch, the redesign was completed in under a month.
Content for the site was developed using a combination of existing website material and new copy written by Privatenode. This allowed the project to move quickly while still improving clarity, structure, and SEO alignment for landscaping services in Apex and the surrounding Triangle area.
Justin Hensen, the business owner, served as the primary point of contact throughout the project. Working directly with the owner helped streamline decisions and ensured the website accurately reflected the company’s services, positioning, and goals.
The Challenge
Before the redesign, Hensen Grandscapes’ website had become more of a liability than a tool. The design felt dated, mobile usability was poor, and the site didn’t present the company’s work in a way that inspired confidence.
Local SEO was weak, calls to action were unclear, and there was no strong path for potential customers to request quotes or get in touch. While project photos existed, they weren’t organized or presented in a way that highlighted the quality of the work.
Internally, the site was also difficult to update and lacked flexibility as services evolved. For a growing landscaping company in Apex serving residential and commercial clients, the website needed to support marketing and lead generation—not hold the business back.
The Solution
Privatenode approached the project as a clean rebuild from the ground up. Rather than attempting to patch or fix the existing site, we rebuilt the website with a clear focus on lead generation, local SEO, and visual clarity.
Using the Rapid Website Design Service, we created a modern, clean WordPress website that works well on mobile devices, clearly communicates services, and makes it easy for visitors to request quotes or start a conversation. Page structure and content were intentionally designed to support visibility as a landscaping company in Apex while still serving the broader Triangle area.
Service pages were clarified, calls to action were strengthened, and project photos were organized into galleries that better showcase completed work. Behind the scenes, the site was built to be flexible and easy to manage, giving the business room to grow without constant technical friction.
Deliverables
Initial Deliverables
- Full WordPress website rebuild using the Rapid Website Design Service
- Modern, clean website design tailored to the Hensen Grandscapes brand
- Custom theme styling and layout optimization
- Mobile-friendly, responsive design
- Service page structure optimized for local SEO
- Lead capture and quote request forms
- Project galleries with image optimization
- Google Analytics and tracking setup
- Migration to Privatenode-managed WordPress hosting
- Security hardening and site stabilization
Ongoing Deliverables
- Managed WordPress hosting through Privatenode
- WordPress core, theme, and plugin updates
- Ongoing security monitoring and maintenance
- Performance and reliability oversight
- Technical support and guidance as needed
- Content updates and refinements upon request
Technologies Used
- WordPress – Content management system powering the website
- Managed WordPress Hosting (Privatenode-managed) – Reliable hosting with monitoring and oversight
- Custom WordPress Theme – Purpose-built design tailored to landscaping services
- Gravity Forms – Lead capture and quote request forms
- Google Analytics – Traffic and engagement tracking
- Image Optimization Tools – Fast-loading project galleries
- DNS & Domain Management – Ongoing configuration and stability management
The Results
The new Hensen Grandscapes website now serves as a strong first impression and a more effective lead generation tool. With a clean, modern design and clearer service messaging, potential customers can quickly understand what the company offers and how to get started.
Since the redesign, the business has seen improved inquiry quality and stronger engagement through the website. The updated structure and locally focused content have also helped improve visibility for landscaping-related searches in Apex and the surrounding Triangle area.
From an operational standpoint, the website is easier to manage and more flexible as services evolve. Most importantly, Hensen Grandscapes now has a WordPress website that supports growth, reinforces credibility, and works as an asset instead of a limitation.
If you’re a service-based business that needs a modern website built quickly—and done right—we can help.
Our Rapid Website Design Service is designed for companies like Hensen Grandscapes that need better visibility, stronger lead generation, and a professional online presence without a long, drawn-out process.
