Client Summary
The Holly Springs Chamber of Commerce supports and connects local businesses through advocacy, events, education, and community engagement. As a growing chamber serving a rapidly expanding area, the website plays a critical role in how members access information, register for events, and stay connected to the organization.
Prior to working with Privatenode, the Chamber’s WordPress website had become difficult to manage internally and no longer reflected the professionalism of the organization. The design felt outdated, content updates were cumbersome, and the site didn’t integrate cleanly with their chamber management system, ChamberMate.
Privatenode was brought in to deliver a full Chamber WordPress redesign and to act as a dependable local partner for hosting and support. The goal was a modern, easy-to-manage website that integrated properly with ChamberMate, supported SEO growth, and could evolve alongside the Chamber—without adding technical overhead for staff.
Services Provided
As part of the Holly Springs Chamber of Commerce WordPress redesign, Privatenode delivered a complete technical and visual overhaul focused on usability, clarity, and long-term reliability.
Services included:
- WordPress website redesign and structural refinement
- Custom WordPress theme development using the site editor
- ChamberMate integration through embedded workflows
- Migration to a more stable, high-performance WordPress hosting environment
- Server and environment optimization
- Content restructuring for events, membership, and Chamber resources
The result is a Chamber website that is easier to manage internally, integrates cleanly with third-party systems, and provides a more consistent experience for members and visitors.
Engagement Model
Privatenode redesigned the Holly Springs Chamber of Commerce website in 2025 with a focus on long-term usability and internal control. While the Chamber manages day-to-day content updates in-house, Privatenode continues to host the website and serves as a local technical partner when support or guidance is needed.
The site was built using WordPress’s site editor and custom theme components, allowing staff to update pages, events, and content quickly without relying on a developer. This approach gives the Chamber flexibility and independence, while still benefiting from a professionally built WordPress foundation.
The Executive Director served as the primary point of contact throughout the project, ensuring the redesign aligned with the Chamber’s operational needs, member experience, and future growth.
The Challenge
Before the redesign, the Chamber’s website had become more of a liability than a tool. Content updates were difficult, events and membership information were cumbersome to manage, and the site didn’t integrate reliably with the Chamber’s previous management system. This created unnecessary friction for staff and limited how effective the website could be as an operational tool. The Chamber has since migrated to ChamberMate, enabling a cleaner, more stable integration with the redesigned WordPress site.
There were also broader concerns around reliability and confidence. The site no longer reflected the Chamber’s growth or the value it provides to local businesses, making it harder to rely on the website as a central hub for communication and engagement.
The Chamber needed a WordPress redesign that solved both problems—reducing operational friction for staff while restoring credibility and trust for members and the wider business community.
The Solution
Privatenode began by migrating the site to a more reliable WordPress hosting environment, ensuring stability and consistency before redesign work started. With the foundation in place, we moved into a full website redesign that respected the Chamber’s existing branding while modernizing layout, structure, and usability.
Special care was taken to improve how the site works alongside ChamberMate. Since ChamberMate operates as an external platform delivered via iframe, the focus was on clean embedding and clear page flow—making the experience feel cohesive for members moving between systems.
The site was built using the WordPress site editor and custom theme components, allowing the Chamber’s team to manage content internally with confidence. The end result is a WordPress website that looks current, supports SEO growth, integrates with required systems, and remains easy to maintain over time.
Deliverables
Initial Deliverables
- Full Chamber WordPress redesign using existing branding
- Custom WordPress theme development with site editor support
- Migration to a stable, high-performance WordPress hosting environment
- ChamberMate integration via embedded workflows
- Content restructuring for events, membership, and resources
- Code cleanup and structural improvements
- Security hardening and environment stabilization
Ongoing Deliverables
- Managed WordPress hosting with proactive monitoring
- Hosting environment maintenance and reliability oversight
- Server-level optimization and support
- Technical guidance and assistance as needed
- Content update support when requested
Technologies Used
- WordPress – Content management system powering the Chamber website
- Managed WordPress Hosting (Privatenode-managed) – Reliable hosting with monitoring and oversight
- WordPress Site Editor – Block-based editing for easy in-house updates
- ChamberMate – External chamber management system embedded into the site
- Custom WordPress Theme Components – Flexible, maintainable design system
- DNS & Domain Management – Ongoing configuration and stability management
The Results
The redesigned Holly Springs Chamber of Commerce website is now a dependable, easy-to-manage platform that supports both staff and members. Internally, the Chamber team can update content quickly without technical friction. Events, membership information, and resources are easier to manage and keep current, and the integration with ChamberMate creates a seamless experience for both staff and site visitors.
The updated design better reflects the Chamber’s role in the local business community, while the improved structure makes it easier for visitors to find information and move between the website and ChamberMate.
SEO visibility for Chamber-related searches has improved, and the organization has received consistent positive feedback on the look and usability of the site. Most importantly, the Chamber now has a WordPress website that actively supports its mission instead of getting in the way.
If your organization needs a Chamber WordPress redesign that’s easy to manage, integrates with third-party systems, and is backed by a dependable local partner, let’s talk.
We design and host WordPress websites for chambers, associations, and organizations that need reliability, flexibility, and long-term support—without unnecessary complexity.
