Client Summary
Localtime Brewing is a craft brewery and taproom with locations in Holly Springs and Lillington, North Carolina. Known for their rotating beer selections, community events, and welcoming atmosphere, the brewery serves local beer drinkers looking for quality craft beer and a place to gather.
Before working with Privatenode, the website wasn’t keeping pace with the growth of the business. Managing beer menus across two locations was cumbersome, events weren’t always easy to update, and the site lacked structure to clearly support both taprooms. Mobile usability and local search visibility were also limiting factors.
Privatenode was brought in to deliver a full website redesign, provide reliable hosting, and create systems that made day-to-day updates easier for the team. The goal was a modern WordPress website that clearly supports both locations, improves visibility for a brewery in Holly Springs and a brewery in Lillington, and gives customers an easy way to view current taps, upcoming events, and make reservations.
Services Provided
Localtime Brewing partnered with Privatenode for a fully custom WordPress website redesign built to support two active taproom locations and the operational realities of a growing craft brewery.
This project required more than a visual refresh. The website needed structured systems to manage rotating beer menus, events, and reservations across both Holly Springs and Lillington—without creating extra work for staff.
Services included:
- Full custom WordPress website redesign
- Custom visual design tailored to a craft brewery and taproom environment
- Development of a custom post type (CPT) to manage beer menus across two locations
- Location-based menu control system for Holly Springs and Lillington
- Reservation form system built directly into WordPress
- Events calendar integration and structured event management
- SEO foundations supporting visibility as a brewery in Holly Springs and a brewery in Lillington
- Managed WordPress hosting through Privatenode
- Google Analytics and tracking setup
- Security hardening and site stabilization
The result is a website that not only looks better, but functions as an operational tool—making it easier for staff to update menus, manage events, and support customers across both taprooms.
Engagement Model
Localtime Brewing engaged Privatenode for a fully custom WordPress website redesign, completed over approximately 45 days. The project required thoughtful planning and development to ensure both taproom locations could be supported clearly and consistently within a single website.
The majority of the content was provided by the Localtime Brewing team, with additional copy written and refined by Privatenode to improve clarity, structure, and local SEO alignment for both Holly Springs and Lillington.
Owner Chris Gallagher served as the primary point of contact throughout the engagement. Working directly with ownership allowed decisions to move efficiently and ensured the website accurately reflected the brewery’s personality, operations, and long-term goals.
The Challenge
Before the redesign, Localtime Brewing’s website was becoming harder to manage than it needed to be. The previous provider had built the site in a way that made in-house updates difficult, especially when it came to rotating beer menus and event listings. For a craft brewery where taps change frequently and events are a core part of the experience, that created unnecessary friction.
Managing information across two locations was also a growing concern. At the time of the redesign, the Lillington location had not yet opened, and the existing website structure wasn’t built to properly support or highlight a second taproom. The upcoming expansion created a clear opportunity—and need—to rethink how the website handled locations, menus, and events.
Mobile usability and local search visibility were also limiting factors. Customers looking for a brewery in Holly Springs or preparing for the Lillington launch needed clear, accurate, up-to-date information. Instead, updates were cumbersome, and the structure didn’t make it easy to keep everything aligned.
Localtime Brewing needed a website that was easier to manage internally, capable of supporting multiple locations, and flexible enough to grow alongside the business.
The Solution
Localtime Brewing partnered with Privatenode through our Rapid Website Design Service, customized to support the operational needs of a growing craft brewery with two taproom locations. While delivered on an accelerated timeline, the build included custom functionality to ensure the website worked as a practical tool—not just a marketing piece.
A custom post type was developed to power the brewery’s online menu. Each beer entry includes structured details such as style, ABV, and description, and can be assigned to one or both locations. This allows the team to manage rotating taps efficiently while keeping information accurate and consistent across the site.
Rather than creating separate, fragmented experiences for each location, both taprooms are presented within a unified structure. The site consistently reinforces that Localtime Brewing operates in both Holly Springs and Lillington, while keeping navigation simple and intuitive. This approach reduces confusion and makes it easy for customers to understand where each beer is available.
Visually, the redesign leaned clean and highly visual. Strong imagery, clear hierarchy, and organized layouts make it easy for visitors to check current taps, explore events, and find the correct location. The result is a modern WordPress website that supports daily operations, simplifies updates, and positions Localtime Brewing clearly as both a brewery in Holly Springs and a brewery in Lillington.
Deliverables
Initial Deliverables
- Full WordPress website redesign through the Rapid Website Design Service
- Clean, visual design tailored to a craft brewery and taproom environment
- Development of a custom post type (CPT) for beer menu management
- Structured beer data fields (style, ABV, description, location assignment)
- Unified two-location structure with clear location messaging
- Reservation form system built directly into WordPress
- Events calendar integration and structured event management
- SEO foundations supporting Holly Springs and Lillington visibility
- Migration to Privatenode-managed WordPress hosting
- Google Analytics and tracking setup
- Security hardening and site stabilization
Ongoing Deliverables
- Managed WordPress hosting through Privatenode
- Hosting environment monitoring and reliability oversight
- Server-level maintenance and optimization
- Technical support as needed
Technologies Used
- WordPress – Content management system powering the website
- Managed WordPress Hosting (Privatenode-managed) – Reliable hosting with monitoring
- Custom Post Type (CPT) – Structured beer menu management system
- Custom WordPress Theme – Clean, visual layout tailored to brewery branding
- Gravity Forms – Reservation and contact form system
- Google Analytics – Traffic and engagement tracking
- DNS & Domain Management – Ongoing configuration and stability management
The Results
The redesigned Localtime Brewing website now functions as both a marketing asset and an operational tool. Staff can update rotating beer menus quickly and accurately, reducing friction and keeping tap lists current for both Holly Springs and Lillington.
The structured menu system makes it easy for customers to see what’s on tap, including detailed beer information such as style and ABV. The unified two-location approach keeps the experience simple while clearly reinforcing that Localtime Brewing operates in two communities.
The cleaner design and improved structure have strengthened visibility for brewery-related searches in both markets. Most importantly, the brewery now has a website that supports growth, simplifies daily updates, and clearly communicates where and how customers can enjoy their beer.
If your business needs a website that’s not just visually strong but operationally smart, we can help.
Our Rapid Website Design Service is built for growing businesses that need custom functionality, clean design, and reliable hosting—without a drawn-out development cycle.
