Client Summary
Piedmont Heavy Civil is a North Carolina–based heavy civil construction company providing infrastructure, site work, earthmoving, utility, concrete, and roadway services across the state. Their work supports large-scale commercial, municipal, and infrastructure projects where experience, safety, and execution are critical.
Before working with Privatenode, Piedmont Heavy Civil had a website, but it no longer reflected the scale or professionalism of the company’s work. The site felt dated, didn’t clearly communicate capabilities, and made it difficult to showcase completed projects in a meaningful way. Mobile usability and overall structure were also limiting factors.
Privatenode was brought in to redesign the website, modernize the presentation, and provide reliable hosting and technical support. The goal wasn’t lead generation—it was clarity, credibility, and accuracy. For a heavy civil construction company in North Carolina, the website needed to function as a clear reference point for clients, partners, and stakeholders across the state.
Services Provided
Piedmont Heavy Civil worked with Privatenode on a fully custom WordPress website redesign tailored to the needs of a heavy civil and infrastructure contractor. This project went beyond a standard marketing website and required a flexible structure to properly present project experience and capabilities.
Services included:
- Full custom WordPress website redesign
- Custom visual design tailored to the heavy civil construction industry
- Development of a custom post type (CPT) for project galleries, including structured project data
- Service page restructuring to clearly communicate scope and capabilities
- Project gallery setup to showcase completed work statewide
- Managed WordPress hosting through Privatenode
- Regional SEO foundations for statewide North Carolina visibility
- Google Analytics and tracking setup
- Security hardening and site stabilization
The result is a website that accurately reflects the scale of Piedmont Heavy Civil’s work while remaining straightforward and maintainable.
Engagement Model
Piedmont Heavy Civil engaged Privatenode for a fully custom WordPress website redesign, with the project completed over approximately three months. This timeline allowed for thoughtful planning, custom design, and the development of a structured project gallery system.
The site was built using a combination of existing content provided by Piedmont Heavy Civil and new content written by Privatenode. This ensured technical accuracy while improving clarity, consistency, and usability across service and project pages.
A project manager served as the primary point of contact throughout the engagement, helping coordinate feedback and ensure the final website aligned with internal expectations and operational priorities.
The Challenge
Before the redesign, Piedmont Heavy Civil’s website no longer represented the complexity or scale of the work the company performs. The design was dated, the structure was limiting, and services were not clearly articulated.
One of the biggest challenges was project presentation. There was no flexible or consistent way to showcase completed work or capture meaningful project details. For a heavy civil contractor working on infrastructure, utilities, and large-scale site projects, this made it difficult to demonstrate experience at a glance.
Navigation and mobile usability were also holding the site back. Content was harder to scan, and the website felt more like a static brochure than a modern reference point.
The website didn’t need marketing polish—but it did need to be accurate, authoritative, and easy to understand. Piedmont Heavy Civil needed a site that clearly communicated who they are, what they do, and the level of work they’re trusted to deliver across North Carolina.
The Solution
Privatenode approached the project as a fully custom WordPress build designed to reflect the authority and professionalism of a statewide heavy civil contractor. The design direction was clean and modern, but grounded—focused on clarity rather than visual noise.
The site structure was rebuilt to clearly communicate services and capabilities, with straightforward layouts and a strong content hierarchy. This makes it easier for visitors to quickly understand the company’s scope of work and experience.
A key part of the solution was the development of a custom project gallery powered by a dedicated WordPress custom post type. This allows Piedmont Heavy Civil to manage projects consistently, capture important project data, and present completed work in a professional, structured way. The system supports both external audiences—such as municipalities and general contractors—and internal reference needs.
Behind the scenes, the site was built to be flexible and maintainable, supported by reliable hosting and a foundation that can evolve alongside the business.
Deliverables
Initial Deliverables
- Full custom WordPress website redesign
- Clean, authoritative design tailored to heavy civil construction
- Custom project gallery built with a WordPress custom post type
- Structured project data fields for consistency
- Service page restructuring and clarification
- Mobile-friendly, responsive design
- Regional SEO foundations for North Carolina visibility
- Google Analytics and tracking setup
- Migration to Privatenode-managed WordPress hosting
- Security hardening and site stabilization
Ongoing Deliverables
- Managed WordPress hosting through Privatenode
- Hosting environment monitoring and reliability oversight
- Server-level maintenance and optimization
- Technical support and guidance as needed
Technologies Used
- WordPress – Content management system powering the website
- Managed WordPress Hosting (Privatenode-managed) – Reliable hosting with monitoring and oversight
- Custom WordPress Theme – Purpose-built design for heavy civil construction
- Custom Post Types (CPTs) – Structured project gallery with custom data fields
- Google Analytics – Website traffic and engagement tracking
- DNS & Domain Management – Ongoing configuration and stability management
The Results
The redesigned Piedmont Heavy Civil website now serves as a clear, authoritative reference point for the company’s work across North Carolina. Services are easier to understand, projects are presented consistently, and the overall structure supports quick evaluation by clients, partners, and stakeholders.
The custom project gallery makes it easier to demonstrate experience and past performance, while the cleaner design better reflects the professionalism of the organization. Internally, the site is easier to manage and more flexible as new projects are completed.
Most importantly, Piedmont Heavy Civil now has a WordPress website that accurately represents the scale and quality of the work they deliver—without unnecessary complexity or marketing noise.
If your organization needs a custom WordPress website that prioritizes clarity, credibility, and long-term reliability, we can help.
We design and host WordPress websites for construction, infrastructure, and service-based organizations that need accurate representation—not fluff.
