Case Study

Triangle Social Media

Client: Michelle Doeffinger
Business: Triangle Social Media
Website: trianglesocialmedia.com
Location: Raleigh / Garner

Triangle Social Media is a powerhouse social media management agency based in the Research Triangle region of North Carolina. Spearheaded by the savvy Michelle Doeffinger, the agency is a game-changer for businesses aiming to amplify their online presence. They offer killer services, including social media marketing, platform builds, and one-on-one coaching that leaves competitors in the dust.

Client Background

  • Triangle Social Media operates out of Raleigh, North Carolina.
  • The agency is founded and led by Michelle Doeffinger.
  • Specializes in top-notch social media marketing, platform builds, and one-on-one coaching.

Client Needs and Challenges

  • Outdated Website: The client’s old website was a real relic, desperately needing an upgrade.
  • Hosting Migration: The site needed a rescue mission from a bargain-bin web host to our premium managed WordPress hosting.
  • Design Update: A fresh coat of paint was overdue to match their bold new branding colors.
  • WooCommerce Store Management: Running an active WooCommerce store added complexity to the migration and redesign process.
  • Security Issues: The site had been hacked and infected with malware in the past — time to lock it down for good.

To tackle Triangle Social Media’s issues head-on, we set aggressive goals to transform their digital presence. Our mission: deliver a sleek, secure, and lightning-fast website that would elevate their business to new heights.


  • Website Migration: Shift the site to our rock-solid managed WordPress server at WP Engine.
  • Modern Design: Give the site a visual overhaul to a modern, eye-catching design.
  • Content Streamlining: Simplify content and layout to showcase their refocused offerings and wow their audience.

Expected Outcomes

  • Improved Speed: Supercharge the website for blazing-fast performance.
  • Enhanced Security: Fortify the site to withstand any cyber threat.
  • Increased Conversions: Boost lead conversions with an irresistible new design and streamlined lead forms.
  • Ease of Updates: Make content and design updates a breeze for the client.

We didn’t just stop at fixing the basics—we injected cutting-edge features and functionalities to take the website to the next level. These innovations were crucial in delivering a site that performs as good as it looks.

Unique Design Features

  • Mobile-Responsive Design: Shifted to a mobile-responsive WordPress block theme, ensuring the site looks killer on any device.
  • Optimized Images: We optimized all the images and converted any illustrations to SVGs (vector formats), ensuring the images won’t slow the site down.


  • Events Calendar Integration: Keeping users in the loop with an integrated events calendar.
  • MailGun Integration: Improving email inbox delivery efforts with MailGun.
  • Gravity Forms: Implemented versatile, user-friendly contact and lead generation forms.
  • Fathom Analytics: Added privacy-focused, lightweight analytics with Fathom.
  • WordFence Security: Beefed up security with WordFence for real-time threat detection.
  • WP Rocket: Turbocharged site performance with WP Rocket for faster load times.

Marketing Direction

Wendy Harrington’s Contribution: Wendy Harrington, the founder of Beacon Creative Lab, provided exceptional marketing and design direction for the project. Her expertise and innovative ideas were pivotal in shaping the site’s strategy and overall success. Wendy was just plain awesome, and her work significantly contributed to the project’s outstanding results.

No project worth its salt comes without challenges. We faced down these obstacles with strategic and rational solutions, ensuring a smooth and successful outcome for Triangle Social Media.


  • WooCommerce Store Management: Migrating an active WooCommerce store without downtime or data loss was a beast.
  • Security Issues: Clearing out malware and fortifying the site against future attacks was essential.


  • Staged Migration Process: Executed a staged migration for the WooCommerce store, ensuring zero downtime and data integrity.
  • Comprehensive Security Measures: Ran a thorough malware eradication, then installed WordFence for ongoing protection.
  • Custom Design Updates: Revamped the design to reflect bold new branding and modern aesthetics.
  • Content Streamlining: Refined the content and layout to improve user experience and highlight the client’s services.

The results speak for themselves. We delivered a powerhouse website that not only looks incredible but performs at peak efficiency. The metrics highlight our success and the positive impact on Triangle Social Media’s business.

Metrics of Success

  • Improved Website Load Time and Core Web Vitals: Slashed website load time by 50%, leading to faster access and better user experience. Core Web Vitals saw a massive boost, with LCP, FID, and CLS metrics all hitting new highs.
  • Enhanced Security: Zero security breaches post-migration, ensuring the site is 100% secure for future hacking attempts.
  • Efficient Content Management: Streamlined content management, slashing update time by 40%.

Client Testimonials

“Partnering with Privatenode was a total game-changer for Triangle Social Media. Our new site isn’t just a looker—it performs like a dream. The migration was seamless, and the security upgrades give us peace of mind. Leads and engagement are through the roof since the redesign. Can’t recommend them enough!”

– Michelle Doeffinger, Founder of Triangle Social Media

Before & After